It’s amazing to think that there is an ever-growing number of Amazon sellers, with 6.5 million total sellers in 2021 rising by more than one million annually. According to Marketplace Pulse, there were 1.5 million active sellers last year. With such intense competition, you can’t afford to miss any opportunities. To help you make the most of your Amazon business, you can get in touch with us regarding our Amazon Account Management service. It’s a great way for you as a seller to get the help you need to move your Amazon business onto the path to success, with clear goals and achievable strategies.
If you’re looking for help with your Amazon account, there are many options available to you. You can get started by checking out Amazon seller forums or finding a business mentor who has experience with selling on Amazon. You can also hire an Amazon virtual assistant who can help you with the day-to-day tasks. There are also Amazon account managers who offer their services as grand strategists who can audit your active listings and Amazon Seller Account and create a growth plan that will help improve your sales.
In this blog, we’ll discuss the merits of Amazon full account management and how it can help you delegate the tasks to experts, who can help you make the right decisions towards success.
What is Amazon Full Account Management?
You don’t have to be a rocket scientist to run an Amazon business, but it does take experience and a lot of time. It can be daunting, which is why a lot of sellers choose to partner with e-commerce solutions providers like us at Brandvault, or hire their own Amazon VA and account managers. If your answer to any of the below questions is “yes”, then it’s time to consider an Amazon account manager.
- Are you having trouble achieving your sales goals on Amazon?
- Do you find it difficult to comprehend and adhere to the lengthy set of rules and regulations Amazon has in place?
- Are you feeling overwhelmed trying to keep up with your Amazon account?
- Do you believe your products could be doing better?
- Would you like to expand your product’s reach and make more money?
Maintaining a healthy Amazon Seller Account is essential for scaling your business. When it comes to being successful on Amazon, it’s vital to ensure every element of your account is up-to-date and optimised to grow your business. These days, selling on Amazon is not as straightforward as it used to be. To be successful, you need to have an understanding of product creation or sourcing, sales strategy, and Amazon account management. It’s not enough to simply jump in without knowing the rules and procedures – you could end up losing money.
However, with a little bit of knowledge, planning and help, it is still possible to have success on Amazon. So, if you’re looking to get started, consider partnering with an Amazon Account Manager who can provide you with the expertise and experience needed to manage your brand on Amazon. They can also help take the stress out of the ever-changing complexities of trading on Amazon, while providing strategic solutions that optimise your account and ultimately amplify your sales!
What is an Amazon Account Manager?
An Amazon account manager is an Amazon expert who is well-versed in the workings of Amazon’s marketplace. They can work closely with you to establish, develop, and implement an effective sales strategy. They can also provide you with friendly, positive and informative advice on your account activities and handle any questions or issues that may arise.
Most account managers have received specialised training in Amazon account management, and typically manage multiple seller accounts. As an Amazon account executive, they can help manage your seller account. They don’t necessarily need to be involved in every aspect of your sales activities. Depending on your agreement, they can assist with SEO and PPC, or step in if your listing is ever suspended.
You can hire one on your own via job platforms or you can partner with an e-commerce solutions provider who can assign a dedicated account manager for you. Either way, you will get a highly experienced person who will provide a comprehensive back-end support for your Amazon Seller Account. They can look at any gaps and create growth plans that will ensure maximum scalability and growth.
Why you should get an Amazon Account Manager
Amazon account management is a continuous and nonstop endeavour. It has a lot of moving parts and can take a lot of trial and error to master. This is one of the main reasons why it’s best to get expert help. You may have the time to take Amazon training courses and watch guides on YouTube but it’ll be hard to match the experience and expertise of a professional account manager who’s been doing it for years.
You will also likely need a number of tools to run a successful Amazon business. Some of the best Amazon FBA tools in the market like Helium10, JungleScout, and AMZScout, while intuitive to an experienced eye, can be pretty overwhelming at first.
They can also be an invaluable asset by offering personalized business strategies to help you succeed and grow. They can analyze your operations, account status, sales performance, SEO, and PPC optimization, and create a tailored plan for you to implement.
If you’re new to Amazon marketplace, they can provide support with setting up your listings and optimizing them for greater visibility through SEO and keyword research. They can also ensure that you have all the necessary components to launch your product, like advertising campaigns and inventory management. All of this with a friendly, positive, and informative tone.
End-to-end account management support
An Amazon account manager can be a great resource to help you with your Amazon account by providing you with a tailored strategy to optimize your business and enhance your brand’s reputation. You can also choose the level of support you receive.
- SETTING UP SELLER CENTRAL: Most Amazon brand managers can help you with setting up your Amazon Seller Central or Vendor Account. They can walk you through each step of the process and help overcome any issues setting up.
- LISTING OPTIMISATION: Visibility and ranking can make a major difference when it comes to obtaining a sale or giving your competitors an advantage. Having a dedicated Amazon account manager can enable you to build an Amazon strategy and utilise copywriting SEO techniques to make sure your products and brand are ranked highly on Amazon’s search results pages. They can help identify the most sought-after and relevant keywords to attach to your products, meaning they become more discoverable, increasing your traffic and sales.
- BRAND REGISTRY AND PROTECTION: When it comes to selling products on Amazon, hijacking and counterfeiting are two important things to look out for. Hijacking usually occurs when a product listing becomes inactive for a while. A hijacker can then take the account and use it as their own, getting all the details you’ve worked hard to acquire for free. They can benefit from reviews, ratings, and feedback that have already been established, without needing to put in the effort or cost it would take to generate this data. This can be dangerous, as buyers can be deceived and end up paying for a low-quality product. It’s important to stay vigilant and keep an eye out for hijackers and counterfeiters when selling on Amazon.
- INVENTORY MANAGEMENT: Amazon seller managers can also provide proactive inventory management. They can help keep you up to date about low stock products, out of stock items, and high-selling items. Your inventory must be managed and monitored extremely well to ensure that your stock is always available. They can help manage your stock and keep track of its quantity, sales and shipping dates, as well as resolve any issues with stranded and suppressed inventory and products not having a buy box.
- EVENTS, DEALS, AND UPDATES: having a dedicated account manager can also help keep you up to date with all new offerings and updates from Amazon. This can help you leverage features like coupons, discounts, and reward points. You can also take advantage of beta and pilot programs and deal opportunities that are relevant to your brand and products.
- PRODUCT LAUNCH: Launching a product on Amazon can be a daunting task. Although you may have everything in place – Amazon PPC campaigns, thoroughly researched search terms, etc. – it can still require more effort than expected. This process is the same for all sellers, regardless of experience, and so an Amazon account manager may give you a competitive edge amongst the rest
- PREPARATION AND LOGISTICS: They can help ensure that your products’ packages stick to the shipping regulations, whether it’s for local or international destinations. They are also very knowledgeable about customs laws for each location, giving you access to a taxes and duty rates calculation process as well as trained personnel to manage your fulfilment and deliveries. With all of this, you can trust that your transactions will be handled smoothly and effectively, no matter where your shipment is going!
Explore Amazon Account Management with Brandvault
Our Amazon seller account management services are designed to provide a helpful boost to your account’s performance, giving you peace of mind and the freedom to focus on your goals. We start by taking an in-depth look at your account and then develop a tailored Amazon Growth Plan to set you on the path to success.
Our Amazon store management services provide a complete package to manage your operations and ensure you keep moving forward. We can help you reach your objectives through our efficient and comprehensive Amazon seller account services, whether you’re just starting out or aiming to boost